Help WorldChanging Hack the Publishing System
"Here's how the system is supposed to work: you write a book. If people think it's good they buy it. If enough people think it's good it becomes a bestseller and widely read, spreading new ideas into the public debate.
"Here's how the system actually works: you write a book. Unless your publisher spends large sums of money on marketing and promotions to convince booksellers that you will be a blockbuster, your book remains obscure, often quickly sinking out of view, and few people have a chance to see it, let alone encounter the ideas it contains."
WorldChanging, a site dedicated to visioning and building a better future using tools, models, and ideas, has just published a groundbreaking book. WorldChanging: A Users Guide for the 21st Century is a compendium of the most innovative solutions, ideas, and inventions emerging today for building a sustainable, livable, prosperous future.
Unfortunately, the state of our publishing system makes spreading news of important new books like this quite difficult without gobs of cash and big publisher advertising budgets. There is another way, however. The WorldChanging Team requests that we buy the book from Amazon.com at the same moment and push the sales ranking to the top. Amazon's ranking system is explained in a WorldChanging blog entry from Saturday.
Here's what they're asking:
On November first, at eleven minutes after eleven a.m. (Pacific time), please go to Amazon and buy the book.
Better still, go to Amazon and buy the book on the first, and in the meantime blog, email, talk up the book and do whatever you can to encourage everyone who you think cares about sustainability, innovation, and social change, everyone who wants more solutions in the public debate, to join you on buying the book on 11/1 at 11:11 am PST [both WorldChanging and Amazon are based in Seattle]. Please help spread the word.
We can do this. We can make the corporate publishing system pay attention to us—IF we work together.
So mark your calendar. Set an alarm. Tie a string around your finger. 11/1 at 11:11 am.
Show up on November 1st and let's show the blockbuster machine that people who care about ideas are smart enough to hack their system.
"Here's how the system actually works: you write a book. Unless your publisher spends large sums of money on marketing and promotions to convince booksellers that you will be a blockbuster, your book remains obscure, often quickly sinking out of view, and few people have a chance to see it, let alone encounter the ideas it contains."
WorldChanging, a site dedicated to visioning and building a better future using tools, models, and ideas, has just published a groundbreaking book. WorldChanging: A Users Guide for the 21st Century is a compendium of the most innovative solutions, ideas, and inventions emerging today for building a sustainable, livable, prosperous future.
Unfortunately, the state of our publishing system makes spreading news of important new books like this quite difficult without gobs of cash and big publisher advertising budgets. There is another way, however. The WorldChanging Team requests that we buy the book from Amazon.com at the same moment and push the sales ranking to the top. Amazon's ranking system is explained in a WorldChanging blog entry from Saturday.
Here's what they're asking:
On November first, at eleven minutes after eleven a.m. (Pacific time), please go to Amazon and buy the book.
Better still, go to Amazon and buy the book on the first, and in the meantime blog, email, talk up the book and do whatever you can to encourage everyone who you think cares about sustainability, innovation, and social change, everyone who wants more solutions in the public debate, to join you on buying the book on 11/1 at 11:11 am PST [both WorldChanging and Amazon are based in Seattle]. Please help spread the word.
We can do this. We can make the corporate publishing system pay attention to us—IF we work together.
So mark your calendar. Set an alarm. Tie a string around your finger. 11/1 at 11:11 am.
Show up on November 1st and let's show the blockbuster machine that people who care about ideas are smart enough to hack their system.
posted by Ben @ 10:02 AM
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